Has the NFL Abandoned ‘End Racism?’

Ten years ago, I was here in Phoenix for the Super Bowl. A group I co-founded, Eradicating Offensive Mascotry (which launched and trended the Not Your Mascot hashtag), was holding a protest against stereotypes and the violence they promote, especially against Native women. The hashtag was #NoMoreSteretoypes, a play on the NFL's anti-domestic Violence hashtag #NoMore, highlighting the interconnectedness of these issues.

Collaborating with Native women's groups, we held a march in downtown Phoenix. At the same time, MMIW workshops were held. These workshops, focusing on the Missing and Murdered Indigenous Women (MMIW) crisis, were a crucial part of our efforts to raise awareness and address the systemic issues affecting Native communities.

The media have blithely ignored the misappropriation, instead focusing on the relationship between KC star player Travis Kelce and mega-superstar recording artist Taylor Swift.

Then came the NY Times article yesterday reporting that before the Super Bowl the NFL is removing 'End Racism' from the end zone. In the four years since it was stenciled on the field, I don't think racism has not ended, do you?

Although NFL Commissioner Goodell has not announced the dismantling of their diversity programs, President Trump's anti-DEI executive order appears to be having a chilling effect. Indeed, Trump is expected to attend the game as the guest of the Saints' owner.

Reflecting on that protest a decade ago, where we were denied access to the Glendale stadium and marched in the empty streets of Phoenix, I am reminded of the need for renewed activism. Despite the challenges, we held onto hope for change. I remain an optimist, believing that the current pushback by Trump's administration will reignite our focus on organizing, valuing every win, and fighting for change.